Experience

Founded in 2006, the Cancer Research Alliance (CRA) brought together twelve of the nation’s National Cancer Institute-designated comprehensive cancer centers, and some of the most recognizable brands in healthcare to create national cause-related marketing alliances providing an outlet for every person to get involved in funding cures. Caliber was the Cancer Research Alliance’s cause marketing agency, handling all necessary internal and external functions, including governance, oversight, strategic planning, communications, corporate outreach, campaign design, vendor management and stewardship. During our tenure, Caliber developed their signature consumer campaign The Infinite Power of One.  Request more information ».

Cedars-Sinai Medical Center was looking to use key corporate alliances to supplement an already thriving fundraising program, while aggressively branding key pillars on the national stage. After initially engaging Caliber to assess the risks and rewards of establishing formal corporate alliances, Cedars-Sinai turned to Caliber to create a step-by-step strategic plan around corporate alliances that included formalizing their corporate alliance department from the ground up. Simultaneously, Caliber began working with a key team from within the fundraising area using our three T’s approach….targets, tactics and tools…to create a strategy for successful corporate identification and outreach.  Request more information ».

Massachusetts General Hospital already had enviable brand awareness and a thriving development fundraising arm. But in a market rich with high profile cause marketing activities, they wondered if it would be opportune for the Cancer Center to engage in formal corporate alignment outreach. Caliber and a partnering agency created a detailed situational analysis assessing the risk and reward of entering formally into corporate outreach. An aggressive three-year action plan was also created as a move forward road map.  Request more information ».

No stranger to cause marketing, Starlight Children’s Foundation was already enjoying the brand awareness and incremental fundraising that comes with successful cause marketing relationships. In an effort to provide training as the organization readied itself to conduct more proactive corporate outreach, the Foundation turned to Caliber to conduct extensive sales training. Customizing sessions to the specific and varying level of staff competencies, Caliber created an intimate and interactive setting where staff was coached on prospecting, research, sales tool development, sales tips, mock pitches, stewardship and multi-year partnership negotiation.  Request more information ».

The Breast Cancer Network of Strength was planning a staff meeting with all their regional teams. In an effort to fully engage the national team in corporate alliance outreach, Caliber was commissioned to do a one-day sales training. The interactive session provided tools and tactics on prospecting, research, sales tool development, sales tips, mock pitches, stewardship and multi-year partnership negotiation.  Request more information ».

Best Buddies International primarily raised funds through high-profile celebrity events for 20 years. In looking to leverage their corporate and celebrity relationships for greater fundraising opportunity, they turned to Caliber to develop a signature cause marketing campaign. Caliber created the back-to-school campaign, Back to Best Buddies, which engaged celebrities, retailers and manufacturers across several industries through an FSI (free-standing insert) program to raise awareness and funds for the organization nationwide.  Request more information ».

CausePlay, LLC. a social gaming company, was founded on the idea that games can make a difference. As part of the company’s business model, each CausePlay game in the marketplace aligns with a worthy nonprofit and generates funds for the cause throughout the life of the game. The company takes social gaming to the next level by activating social change. Caliber was brought on early in the company’s development to work on refining their business model. Caliber continues to work with CausePlay to create meaningful alliances for their products and to oversee the marketing, growth and stewardship of those relationships.  Request more information ».

The run for her 5k Run and Friendship Walk supports ovarian cancer research, treatment and education at Cedars-Sinai Medical Center’s Women’s Cancer Research Institute. To date, more than 7,500 participants have helped increase ovarian cancer awareness and raised over $3 million for ovarian cancer research, treatment and education. For the November 2010 event, Caliber was asked to create a sponsorship strategy that infused much needed funds into the event, but also helped to raised the brand profile and build it’s national footprint through Sleepwalkers Across America® - a signature team that allows anyone, anywhere to participate and interactive in the Los Angeles-based run/walk. Caliber revised sponsorship packages based on our CE Valuation Technique, secured local and national radio and print media sponsors and sold a series of local and national sponsors, including the event’s first-ever title sponsor. Caliber also created a robust social media outreach strategy around the event.  Request more information ».