Corporations jump on the consumer bandwagon
Though it has always been in the interest of a corporation to be customer-intuitive, corporations seem to be tapping more into their shoppers’ social conscious. The most evident example is the ubiquitous go green ideology, capturing everyone from Wal-Mart to McDonalds. Though such corporations may be pushing sustainability solely out of the goodness of their hearts, it doesn’t hurt that more and more consumers are demanding eco friendly products and overall environmental responsibility. How have you, if at all, altered your business strategy based on consumer social awareness demand?